/ Demand Collapse Diagnostic™

You're Losing Deals
You Should Win.

This 10-Minute Diagnostic Shows You Exactly Where.

80% were fixing the wrong problem before the diagnostic.

Score based on what's consistently true — not your best day.   1 = lowest  /  10 = highest
"Your Google reviews are 4.8 stars but your phone stopped ringing."
Failure Mode #1
Not Seen When Decisions Are Made
0
/ 30
Visibility Where Decisions Are Made
Are you present when people are choosing?
  • Google Maps visibility
  • Search results for your brand name
  • Competitors appearing above you
1 — Lowest10 — Highest
Demand Protection
Are you losing people who already want you?
  • Competitor ads on your name
  • Review sites outranking you
  • Marketplaces intercepting traffic
1 — Lowest10 — Highest
Relevance in Today's Market
Do you still feel current to today's buyer?
  • Website quality on mobile
  • Google Business Profile activity
  • Whether your brand feels dated or modern
1 — Lowest10 — Highest
"You're getting website traffic but nobody books."
Failure Mode #2
Seen But Not Trusted
0
/ 30
Trust Signals
Do you look trustworthy before anyone calls?
  • Reviews quantity and quality
  • Photos, credentials, licenses
  • First impressions
1 — Lowest10 — Highest
Message Consistency
Does everything sound like the same company?
  • Old logos or slogans still floating around
  • Different tones across platforms
  • Conflicting promises
1 — Lowest10 — Highest
Customer Value & Experience
Do customers clearly understand why they should choose you?
  • Trust and professionalism mentioned in reviews
  • Repeat customers and referrals
  • Whether people explain why they chose you
1 — Lowest10 — Highest
"You won the estimate but they picked someone cheaper."
Failure Mode #3
Trusted But Still Compared
0
/ 30
Comparison Justification
Do customers still compare other options even after they trust you?
  • How often customers ask for multiple quotes
  • Whether price comparisons come up late in the process
  • If customers say they like you but want to "check a few others"
1 — Lowest10 — Highest
Clear Local Positioning
Are you clearly different from competitors?
  • Can your office staff answer "Why you?"
  • Do your ads and website say something specific?
  • Or could your name be swapped with a competitor's?
1 — Lowest10 — Highest
Perceived Value (Not Just Price)
Do customers believe you're worth it?
  • Pushback on pricing
  • "Too expensive" objections
  • Whether people compare you to "cheaper guys"
1 — Lowest10 — Highest
"They said yes… then disappeared."
Failure Mode #4
Intended Choice, No Action
0
/ 30
Follow-Through Confidence
Do customers stall or drop off after showing clear intent to move forward?
  • Leads that go quiet after a strong initial conversation
  • Delays between "yes" signals and actual commitment
  • How often momentum dies at the last step
1 — Lowest10 — Highest
Lead Conversion Clarity
Is it obvious what to do next?
  • Confusing websites
  • Too many CTAs
  • Missed calls or slow follow-ups
1 — Lowest10 — Highest
Overall Brand Control
Do you feel in control of your growth?
  • How your brand shows up
  • How leads come in
  • How customers choose you
1 — Lowest10 — Highest
/ Quick Flags — Check Any That Feel Familiar:
/ Your Primary Failure Mode
Your result will appear here. Score all 12 questions to reveal the failure mode that's costing you the most deals.
/ Primary Failure Mode Identified
Answer all 12 questions to see your full diagnosis →

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No pitch. Just clarity on your #1 leak.